Any strategic communication campaign using the four-step RACE process (Research, Action, Communication, Evaluation) created in class or during time spent as an intern.
Judging criteria:
- Overall appearance and/or news worthiness
- Excellence in writing
- Background/situation analysis
- Audience/s appropriately designated
- Research
- Goals/Objectives stated
- Action Plan – strategies, tactics
- Evaluation methods
- Supplemental materials (communication tools, timeline, budget etc.)
- Mechanics (spelling, grammar, punctuation, etc.)
Total points (100 total)