Any public relations research conducted including primary research, secondary research or analysis of research created in class or during time spent as an intern.

Judging criteria will be based on:

  • Literature Review
  • Clear Rationale of Research
  • Research Questions
  • Appropriateness of Methodology
  • Interpretation of Findings
  • Application of Findings to Public Relations Problems/Opportunities
  • Organization and Structure
  • Bibliography with the Literature Review
  • Excellence in writing
  • Mechanics (spelling, grammar, punctuation)

Total points  (100 total)

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