Any strategic communication campaign using the four-step RACE process (Research, Action, Communication, Evaluation)  created in class or during time spent as an intern.

Judging criteria:

  • Overall appearance and/or news worthiness
  • Excellence in writing
  • Background/situation analysis
  • Audience/s appropriately designated
  • Research
  • Goals/Objectives stated
  • Action Plan – strategies, tactics
  • Evaluation methods
  • Supplemental materials (communication tools, timeline, budget etc.)
  • Mechanics (spelling, grammar, punctuation, etc.)

Total points  (100 total)

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